McCain Foods
A brand book outlining the new visual identity and corporate brand guidelines for McCain Foods recent employer brand refresh.
Design Brief
Internally produce a 'brand book' of design guidelines to effectively communicate the proper usage and implementation of McCain Foods new visual identity; to help build a stronger, more consistent Employee Value Proposition that current and future talent will recognize across all platforms.
My Role
I led the creative direction, defined a set of comprehensive style guides, and produced copy outlining the tactical guidelines and technical specifications.
The final brand book was delivered as an interact PDF, accessible through McCain's Employee portal and shared with agency partners for external usage.
Brand Book
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