LCBO
Liquor Control Board of Ontario (LCBO) branded, in-store Gifting Suite, featuring geometric patterns, jewel-toned palettes, textured paper, and touches of metallic.
Project Brief
Design an LCBO branded, evergreen, 'luxe' Gifting Suite that feels elevated and polished, enhancing the overall gifting experience and leaving a lasting impression.
My Role
I designed a series of complimentary gift bags & gift card holders consisting of original patterns & geometric prints with bold, high contrast palettes, while incorporating texture through spot printing, and substantial paper weights.
Design Rationale
The final concepts felt sophisticated, leveraging the brand's seasonal corporate colour palette, all while staying on trend with an lavish take on kitschy, jewel-toned holiday thematics. Sleek & stylized art deco patterns set in a gold metallic matte spot varnish provided a sense of memorable opulence—making for the perfect non-denominal holiday gift bags & gift card holders.
Design Concepts
